Friday, 12 May 2017

Spring fashion with intu Derby

I was lucky enough to take part in intu Derby's Fashion SOS campaign acting as a Style Reporter. From a competition, 10 Derbyshire people had been selected to win a photoshoot experience and have their fashion crisis solved. To celebrate this, intu Derby are holding a Spring fashion event in which you can get a hold of the latest trends and find some fab discounts from your favourite stores! Download the exclusive discount booklet here.

intu Derby Fashion

The activation event was held last weekend, Olivia and I got to feel very suave wearing our press passes! We started by meeting the stylist, Kimmy Rolfe - Something I was personally excited about due to my textiles/fashion background. Kimmy had put together 7 of this Spring Summers key trends;
- Get them frills
- Mix up your sleeves
- Rock a slogan tee
- Think in pink (personal fave)
- Show your stripes (another fave)
- Go chic and sheer
- Give good shoulder

'The arrival of floral patterns in spring shouldn't come as a surprise but this time around we're noticing a distinct shift in style. Keep an eye out for 70s-style large prints and intricate micro floral designs.' 

intu Derby Fashion

'Up your shoulder game this spring with blazers complete with padded shoulders (hello, eighties!) and chic, cocoon-style tops.'

'Stripes are where it's at for spring. Nail the trend with a blue and white striped longline shirt teamed with white jeans and mules.' 

Once we were up to date with our trends we were shown the catwalk of all the models who had won the competition. It was so great for me to see the end result of our hard (but fun!) days work.

intu Derby Fashion

Big thank you to intu Derby who let me take part in this campaign! Make sure you download your vouchers and get involved. 

Read more about the campaign here.


  1. A lovely little insight into some fab trend looks- sound alike you had a bit of fun with your press passes!! Lydia Eve | x

  2. I need that embroidered leather jacket that's pictured! :o

  3. I'm loving the new fashion trends that are emerging for this summer! I especially love that the 70s style is having a come back! Great post Emily, looks like you had a fab time!!

    Tab x

  4. How cool is this ! All the photographs are glorious. Thanks for sharing .

  5. Would love to see many more of these...they are beautiful. Ever thought of going into business doing them for people and their pets if you have the time

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